B2B marketing has long been governed by ‘gut feel’.
Isn’t it time to rethink and update your approach to marketing?
Maximize your results with the timeless elements of strategy combined with the amazing developments in marketing technology and techniques.
The Beresford Group was founded on the belief that investments in insight and planning pay considerable dividends and are the cornerstone of maximizing marketing ROI.
As part of a network of boutique firms, the Beresford Group supplements our own expertise with other industry experts when needed to match the unique requirements of each assignment. Depending on the scope or requirement you will have access to the latest in everything from Social Media - Sentiment Analysis (assessing hidden customer feelings) to price sensitivity using conjoint based research.
Mark Gallagher – Principal
Founded by Mark with his over 25 years of insights and considerable success in B2B marketing and business development.