How we have helped others.
Strategy based on insight.
Execution based on technology and discipline.
The Beresford Group offers a full range of services to prepare and execute optimal marketing strategies. Including gathering key insights and working with inhouse staff to synthesize the conclusions in effective planning and execution.
Elements of service.
Strategic Planning – End to end strategy development with objective support to complement inhouse resources and thoughts.
Market Segmentation and Sizing – A fundamental requirement to allocate market spending.
Product Acceptance – Ascertain the probability of success and what will be the key differentiators to be successful.
Message Testing – How is the message interpreted, is it credible and does it matter?
Sales Channel Reviews – Discover what motivates the channel and what hidden issues define how they do business.
Customer Personas & Buying Process – Develop and test customer personas to refine both messaging and the approach to reach and influence the stakeholders in an organization’s buying process.
Integrated Campaigns (Social media, digital promotion, email, events & PR) – Pull all the above together with assistance for inhouse staff in the development and delivery of integrated lead generation campaigns.
Customer Satisfaction Tracking - Structured feedback to track customer satisfaction over time removes the inherent biases of unsolicited feedback.